Rivalry drives sports; it boosts fan enjoyment, adds juice for players and coaches, and lifts ratings for networks. These games often become part of college football lore. Photo by Sam Navarro-Imagn Images To understand rivalry, one must know where it came from. Notre Dame has many rivals, some more intense than others. But one stood out as among the most intense between players, fans, and even coaches. For many, that rivalry was born from three words, emblazoned across a whi